Donnie Wallar MarTech Professional
Core Competencies
- MarTech Solutioning: CDPs, Email Marketing, eCommerce, Ad Solutions, Consent Management
- Data & Analytics: Zero/First-Party Data, APIs, SQL Warehousing, rETL, Facebook Ads, Google Ads
- Leadership: Strategic Roadmapping, Cross-Functional Team Collaboration, Solutions Selling, Army Veteran
- Project Execution: Enterprise Onboarding, Process Optimization, Product Management
- Customer Success: Retention, Compliance Alignment, Growth Strategy
- Technical Skills: Solution Architecture, JavaScript/Lambda, REST APIs, SQL, Scoping, RFPs, Demos, CAPI
Experience
- Twilio (Segment) - Principal Solutions Architects / Manager, Professional Services
Led a team of 12 top-tier CDP Solution Architects to deliver data-driven solutions that enhance customer satisfaction and unlock ROI. Developed rETL connections and queries for platforms like Snowflake, Databricks, Google Big Query, and Azure. Integrated Consent Management solutions to ensure compliance with GDPR and CCPA regulations. Defined and tracked KPIs for product success and optimized enterprise implementations. Spearheaded use-case-driven solutions including cart abandonment strategies, Google Ads optimization, and AI-driven lifetime value predictions. Collaborated with Solutions Engineering, Sales, and enterprise customer teams to develop and deliver industry leading CDP solutions aligned with customer goals.
- Twilio Segment - Senior Solutions Architect
Designed and implemented complex data structures and APIs to enable seamless data flows into analytics tools and marketing platforms. Led REST API, Python, SQL, Node.js, and JavaScript-based projects from concept to execution. Recognized as Professional Services MVP (5 out of 5 quarters) for delivering high-value engagements and exceeding client expectations. Streamlined onboarding processes to enhance efficiency and client satisfaction.
- Albertsons Companies - eCommerce Manager
Launched "Drive Up and Go" services during COVID-19, driving a 258% increase in digital sales. Leveraged analytics tools like Cognos to optimize operations and improve customer experience.
- MarTech AI - Founder
Built and led a full-service eCommerce and MarTech agency serving enterprise clients with revenues exceeding $2B. Developed digital stores using platforms like Shopify, Amazon Seller Central, and eBay. Executed integrated marketing campaigns using SEO, PPC, and email marketing to maximize visibility and revenue.
- Acxiom (LiveRamp / Data Axle) - Solutions Architect (Presales)
Designed and delivered tailored technical solutions, contributing to $40MM in new deals and expanded contracts. Presented technical proposals and conducted customized demos to showcase capabilities.
- ICW Group - Director, e-Strategy
Modernized ICW Group's digital presence, increasing satisfaction and online task completion rates by collaborating with executive stakeholders to implement effective web strategies.
- Intuit - eCommerce Marketing Manager
Named Intuit Marketer of the Year in 2007 for revamping ProAdvisor marketing programs and delivering measurable ROI. Redesigned the Accountants platform to improve user experience and automate workflows.
- BD Biosciences - eCommerce Marketing Manager
Launched and marketed online shopping portals, aligning global teams to execute high-impact initiatives and drive revenue growth for reagent portfolios.
- Yesmail - Director of Sales Engineering
35th startup employee who led technical pre-sales engagements and solution designs, driving over $500M in deal value across Fortune 500 clients. Created and delivered customized proof-of-concept demos and technical presentations to showcase platform capabilities. Collaborated with sales teams to align technical solutions with client requirements, ensuring seamless implementation and customer satisfaction. Hands on coder and customer facing (C-level included) from my start.
- IBM - Software Programmer
Coded, tested, and deployed C++ applications for RIM systems, earning recognition for innovation with a Patent Award. Collaborated with design and marketing teams to ensure solutions met functional and user requirements.
- US Army - Intelligence Analyst
Analyzed, processed, and distributed strategic intelligence to support combat operations. Held Top Secret Clearance (SCI) and provided critical assessments to Battalion Commanders.
Education
- San Diego State University - MS, Business Administration (Information Systems)
- Austin Peay State University - BS, Computer Science, +Businesss & Finance Minors | Magna Cum Laude
- University of California, Los Angeles - Film/Cinema Studies | Entertainment Certificate
Check Out Some of My Work
